About Us

Experience that connects technology with measurable business outcomes
AmaxData, LLC helps organizations identify, integrate, implement, and support innovative technology and business solutions. Through our Master Reseller platform and Global Dealer Network, we connect solution providers with qualified dealers, business partners, and end-user organizations worldwide.Our mission is to simplify the acquisition and implementation of complex solutions by providing clients with one accountable business relationship-from initial requirements and solution design through contracting, implementation, training, support, and ongoing performance improvement.
AmaxData was founded by Michael Atkins, an experienced entrepreneur, management advisor, Florida-licensed real estate broker, and technology sales executive. During his career, Michael has sold, implemented, and managed integrated technology solutions for public companies, government agencies, financial institutions, healthcare organizations, corporate boards, investors, and privately held businesses. His professional background includes enterprise software, computer systems, telecommunications, cybersecurity, governance, artificial intelligence, business process improvement, and executive information systems.Michael's experience includes leadership and business-development assignments involving Xerox, Boeing Computer Services, Electronic Data Systems, Lockheed Martin, the United States Department of Defense, the United States Department of Justice, international banking organizations, technology developers, and entrepreneurial ventures. He brings together strategic planning, consultative selling, technology integration, financial analysis, and executive leadership to help clients connect technology investments with measurable business objectives.
AmaxData bridges the gap between innovative technology and successful business implementation.
The Master Reseller Approach
One coordinated channel from solution provider to customer successAmaxData operates as a Master Reseller of selected innovative products, platforms, and professional services. Unlike a traditional referral company, AmaxData participates throughout the complete sales and delivery lifecycle. We work with solution providers to define market positioning, develop integrated offerings, prepare presentations and proposals, negotiate contracts, coordinate implementation, support customers, and manage commercial relationships.
The Master Reseller approach creates one coordinated channel connecting solution providers, AmaxData, authorized dealers, and end-user organizations. Solution providers gain access to expanded markets without having to build every sale and support capability internally. Dealers gain access to differentiated solutions, sales resources, training, and implementation support. Customers benefit from an accountable relationship focused on selecting, combining, deploying, and supporting solutions that address their operational, financial, security, governance, and growth requirements.
Our Value Proposition
- Strategic business and technology assessment
- Solution identification and evaluation
- Integrated solution design
- Vendor and product coordination
- Proposal and contract development
- Dealer recruitment and enablement
- Project planning and implementation
- Training and customer adoption
- Account management and support
- Performance measurement and continuous improvement
AmaxData Global Dealer Network
Build your business with innovative solutionsThe AmaxData Global Dealer Network brings together technology consultants, management advisors, systems integrators, MSPs, MSSPs, independent sales organizations, real estate professionals, and other qualified business-development partners.
Authorized dealers can expand their portfolios with innovative products and services without independently developing every solution, vendor relationship, implementation capability, and support function.
Dealer Benefits
- Access to selected innovative solutions
- Product and sales training
- Marketing materials and presentations
- Proposal-development assistance
- Technical and implementation support
- Account-planning support
- Demonstrations and customer presentations
- Contract and project coordination
- Recurring and transaction-based revenue opportunities
- Access to complementary AmaxData solutions
- Opportunities to participate in regional and global projects
Business Development
AmaxData works with its dealers to identify target markets, develop qualified opportunities, conduct customer discovery, organize solution presentations, prepare proposals, coordinate technical resources, and advance opportunities through contracting and implementation.Solutions
A coordinated portfolio for growth, protection, transformation, and investmentAmaxData offers a diversified portfolio of technology, advisory, cybersecurity, real estate, marine, executive, and business support solutions. Individual products and services may be purchased separately or integrated into a comprehensive solution based on the customer's requirements.
Solutions
- Management Consulting and Fractional, interim, and transition executive leadership
- Amax.ai AI strategy, governance, integration, automation, and implementation
- 1-Cybersecurity Cyber risk assessment, quantification, resilience, and compliance
- AmaxCRE.com Certified Commercial Real Estate investment, and development representation. Modular Solutions for real estate
- AmaxRE.com Certified luxury residential and investment real estate
- AmaxYacht.com Certified Yacht Broker
- GoDaddy Digital presence, domains, email, Microsoft 365, and web coordination
- EmC Leaders Certified workforce training and support
- Predixxa Predictive intelligence, analytics, modeling, and executive insight
Dealer Application
Information requested from prospective Global Dealer Network members- Legal business name
- Primary contact name and title
- Business address
- Telephone number
- Email address
- Company website
- Geographic markets served
- Industries served
- Primary products and services
- Number of sales and technical personnel
- Relevant licenses and certifications
- Current customer profile
- Solutions of interest
- Summary of business-development experience
- Estimated first-year sales opportunity
- Professional and business references
Apply to Become an Authorized AmaxData Dealer »
Submission of an application does not guarantee an appointment. AmaxData reserves the right to approve dealers, products, territories, customer assignments, and commercial terms based on its applicable agreements and business requirements.
